The European Council for Business Education (ECBE) held its 17th Conference at the 5-Star Electra Palace Hotel in Athens from the 28 - 31 May 2009.

This conference was attended by delegates from over 20 countries and nationalities. It was a resounding success with participants networking and sharing ideas and cultures over tea, lunch and dinner. Indeed many friendships and potential partnerships were built during the conference.

Prof Marshall Hall presented a paper at the conference titled ”The Use of Virtual Learning Environments (VLEs) in Business Education” on the first day. On the second day Dato Zulkifli Mohamad presented “KL Tower A Creative Business of Experience” while Dato Shah Rezza presented “Creativity in Harmony - The Islamic Fashion Festival”